Host of HBO's The Sex Inspectors and author of Men Are Pigs But We Love Bacon.

Can a business approach get you a boyfriend in 2009?

mba Can a business approach get you a boyfriend in 2009?    

 

 

Your Ticket to a Boyfriend?

 

A recent letter:  

Now that we’re into the New Year I can chalk up six straight years of tricking when I would rather have had six straight years of wedded bliss.  I just got my MBA so I even tried using a business approach to getting a boyfriend, complete with an overall marketing, advertising and public relations plan.  I swear, if my love life was a home loan it would’ve gone into forclosure.  Do you have any suggestions to make 2009 the year I break the curse and break in a boyfriend?

  Hoping for hope 

 

Dear Hoping:

You can’t use corporate tactics to improve your bottom’s line.  Here’s why:  Because business strategies focus on objective, external circumstances rather than subjective, internal attitudes.  And it’s your attitude, not your strategy that will get you laid.  I mean, married.  Well, both.  Rather than using the strategies of successful businesses you’re better off using the characteristics of successful businessmen. 

 You want a wedding band?  Then pay attention to these Do’s & Don’ts (business style so you MBAs will feel at home):

 

Do:  Realize it takes an average of seven contacts to make the sale (translation:  Patience.  You have to plant seeds before harvesting).

Don’t:  Put a bumper sticker in your car that says, “I’m Dating Your Husband.”

 

Do:  Detach yourself from the outcome.  Business plans never say, “You’re sense of identity rests on making the sale.”

Don’t:  Wear a T-shirt with “Apartment Manager” in the front and “Unit Available” in the back.

 

Do:  Act like a business and surround yourself with teams and support.  No businessman succeeds without help from others.  Same in love.  Always go out with friends.  They offer support and a good laugh.  And smiling is a scientifically proven way of attracting people to you. 

Don’t:  Approach a guy in the bar and say, “Would you like a drink or do you just want the money?”

 

Do:  Open up new markets.  Hang out in places where relationships have a higher chance of developing.  If you’re used to clubbing, go to laid-back clubs, if you don’t play sports, start and join one of the gay clubs (the good thing about gay sports is that you’re expected to suck).

Don’t:  Tell people that your favorite song is Peaches’, “Fuck the Pain Away.”

 

Do:  Be disciplined.  Many businesses succeed simply because they never gave up.  They kept at it.  So if you join a volleyball team, go to the practices even if you don’t feel like it.  Persevere.

Don’t:  Be an ass if someone rejects you. After spending hours in a bar buying drinks for some hottie who eventually turned him down, a friend yelled, “.”  Nice.

 

Do:  Sacrifice.  All successful businesses give up short-term profits for long-term goals.  You can’t stay out till 6am whacked out on Tina, screw everything with a pulse and expect to find a boyfriend the next morning at church. 


Getting yourself a boyfriend isn’t a matter of asking yourself “What business tactics should I use?”  It’s asking, “Am I willing to change my life to achieve my goal?”  To be perfectly honest, most gay men would answer “No.”  Maybe this is the year for you to say, “Yes.”

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